Identity
We introduce DORCO’s Corporate Identity,
which reflects our brand philosophy and vision.
Logo
DORCO’s horizontally extended logo embodies the brand’s value of continuous growth and bold ambition,
symbolizing a company that sets new benchmarks in the industry and relentlessly strives to become the global No.1 company.
The distinctive edges on the letters “R” and “C” express our specialized identity as a cutting-edge brand in the blade category.
The elongated, wide impression of the logo conveys our spirit of determination, strength, and progressive energy.
Primary Logo(Black)
Primary Logo(Red)
Primary Logo(White)
Priamary Logo(Black)
Clear Space
Minimum Size
Minimum Size(Clear Space)
To maintain clarity and consistency across all brand touchpoints, we recommend following the minimum size requirements and ensuring sufficient space around the logo, free from distracting visual elements.
Corporate Identity History
1960’s
Originating from Hanil Industrial, DORCO took its first leap forward in 1960 with a mission to develop and produce the best razors.
1990’s
As the leading razor company in Korea, the company changed its name to DORCO to strengthen its brand image.
2000’s
To reflect continuous R&D advancement and global market expansion,
DORCO unveiled a new logo.
2010’s
In 2011, DORCO introduced a new logo. The symbol, shaped like a “D” and colored in red, embodies passion, energy, and a confident outlook for the future.
2019’s
In 2019, DORCO refreshed its brand identity with a new logo— balancing tradition and expertise with a modern sensibility.
2025’s
The new brand identity represents DORCO’s journey toward becoming a global leader, built on a spirit of challenge and 70 years of technological excellence.